Sell luxury watches
Sell your Rolex, Patek or Audemars.
Our watch specialist Rebecca handles the whole process — from photo valuation to authentication to payment. Direct dealer network, no middleman discount.
★ 4.9 / 5 Trustpilot
Feefo Platinum
GIA Member
Rapnet Trader
BJA Accredited
Est. 1976 · Family-run
In brief
Selling a luxury watch in the UK is fastest through a specialist buyer with direct dealer relationships. Send a photo of the watch, the box and papers if you have them, and we provide an indicative offer within an hour and a firm offer the day we receive it.
What we look for
Specifics matter.
- Rolex — Submariner, GMT-Master, Daytona, Datejust, Sky-Dweller, Day-Date
- Patek Philippe — Nautilus, Aquanaut, Calatrava, complications
- Audemars Piguet — Royal Oak, Royal Oak Offshore, Code 11.59
- Omega — Speedmaster, Seamaster, Constellation
- Cartier — Tank, Santos, Ballon Bleu, Pasha (precious-metal versions)
- Other premium Swiss — Vacheron, Hublot, JLC, Breitling, Franck Muller
How we price it
Transparent fundamentals.
Watch pricing follows the secondary market — Chrono24, dealer asking prices and our own buying records — discounted for the trade margin we need to resell. Box and papers typically add 10–20%. Service history adds further. We show our working.
Recent purchases
Real prices we’ve recently paid.
Why people sell
An ordinary, often emotional decision.
Upgrading. Funding the next watch in a collection. Estate sales. Watches are bought emotionally and sold practically — what matters is a quick, fair number from someone who knows the market.
Common questions